档案工作理论与实践 2026 年第 1 期
Archives Work: Theory and Practice 总第 1 期
国家文化数字化战略下文化遗产传播的
能力体系、价值导向与推进策略
周林兴 刘诗桦
（上海大学文化遗产与信息管理学院，上海 200444）
【摘要】随着《关于推进实施国家文化数字化战略的意见》深入实施，文化遗产传播迎来以数字技术为支撑的转型机遇。文章以政策为依据，梳理文化遗产传播发展脉络，围绕内容创作力、叙事传播力与产业转化力探讨文化遗产在新表达、新体验、新业态中的传播能力；立足国家文化数字化战略指导思想， 从“在地性”转向“全球性”视角，阐释文化遗产传播走向全球性资产、全球性对话与全球性流动的价值导向。基于此，未来应聚焦文化遗产传播主体、传播空间与传播媒介三个维度，以推动文化遗产传播创造性发展，提升文化遗产国际传播力与影响力。
【关键词】国家文化数字化；文化遗产；文化传播；数字传播；传播媒介
【作者简介】周林兴，上海大学文化遗产与信息管理学院，教授，邮箱：zlx5555@163.com，研究方向为公共文化服务、图书馆文化、文化遗产；刘诗桦，上海大学文化遗产与信息管理学院，博士研究生， 研究方向为档案文化服务、文化遗产。
Capacity System, Value Orientation, and Advancement Strategies for Cultural Heritage
Dissemination Under the National Cultural Digitization Strategy
ZHOU Linxing, LIU Shihua
(School of Cultural Heritage and Information Management, Shanghai University, Shanghai 200444)
Abstract: With the deepening implementation of the "Opinions on Promoting the National Cultural Digitization Strategy", cultural heritage dissemination faces transformative opportunities supported by digital technology. Grounded in policy, this study traces the developmental trajectory of cultural heritage dissemination. It explores dissemination capabilities in new expressions, experiences, and business models by examining content creativity, narrative communication power, and industrial transformation capacity. Guided by the National Cultural Digitization Strategy's guiding principles, this study interprets the value orientation of cultural heritage dissemination—transitioning from "local" to "global" perspectives—toward becoming global assets, fostering global dialogue, and achieving global circulation. Consequently, future efforts should focus on three dimensions: dissemination entities, dissemination spaces, and dissemination media. This approach will drive the creative development of cultural heritage dissemination while enhancing its international reach and influence.
Keywords: National Cultural Digitization; Cultural heritage; Cultural communication; Digital communication; Communication media
